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For ten years we were the Warwick Rowers. A campaigning calendar featuring a team of male university rowers who decided to challenge homophobia in sporting culture by getting naked in funny, arty images that everybody loved.
We became the Worldwide Roar to include a more diverse range of athletes in other sports, and to address wider inequalities. Now we are changing things up again…
Barefoot Man draws on fifteen years of experience to offer a range of innovative tools that will empower men of all sexualities and backgrounds to explore their understanding of masculinity and their relationships with it.
Barefoot Man enables everyone who identifies as male to confront the rules they were taught as children, to take a more critical look at the culture in which they live and explore how they can make a difference in their everyday lives as men.
Our innovative tools will support men to create a healthier relationship with masculinity – and help the rest of us to look at men as potential allies.
Our creative team has always offered different perspectives on the male body. We will continue to do so with fresh content, fresh eyes and a longstanding ambition to support more diverse perspectives on masculinity.
We ask men to undress as a way to let go of unconscious assumptions, to re-examine how they were taught to think and to tap into a deeper, more meaningful connection with their potential as men. It is the gateway to a truly liberating experience.
Many men grow up thinking that control is the route to freedom. The male mental health statistics prove that the commonly accepted rules of masculinity are not working. These rules do not work for men or for anyone else. It is time for change.
We already offer a huge archive of films, images, books and prints from nearly fifteen years of challenging how we look at men. You can explore this archive through n our Shop, in Barefoot+ and from 2024 in the WR Museum.
But the great content we have become known for is just the beginning.
Our exciting new educational programme will launch in 2024 after more than a decade in development. You can find out more about the programme and register to participate in beta development trials here.
Join us!
How we became Barefoot Man
Our goal at Barefoot Man is to develop tools so that men with different experiences of masculinity can support each other, with and without their clothes on! It is a formula we have been working on for fourteen years. From our beginnings as the Warwick Rowers naked calendar at one sports club in England in 2009, to inviting sportsmen from different sports and diverse lived experiences to join us in the Worldwide Roar, here is a brief history of our campaign for healthier versions of masculinity.
Find out more
